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Overview

Over the course of our marketing campaigns we decided we wanted to create some original content and start moving away from stock photography and video. We choose to do this because it gave us a more unique feel in our ads, and it also allowed us to create very specific content depending on our needs. As a photographer I was able to lead the creation of this content which I will outline below.

 

Strategy

We wanted to create a vast library of content that we could use across our website, social media, email campaigns, and other areas where branded content is necessary. Before beginning on this project we outlined everything we would need as well as the style we would like this content to have. To stay on brand we wanted to make sure the photos and video were fun, bright, and of professional quality. We also outlined the types of shots we would need, and made sure to include every possible variation we could think of (example: filming in portrait mode for ads viewed on phones, or filming in landscape for ads viewed on desktop).

After collaborating with the team we came up with this list of items we required for both photo and video:

  • Males and Females wearing Phrendly branded clothing in both landscape and portrait orientation using both iOS and Android devices
  • Males and Females enjoying a phone call in both landscape and portrait orientation using both iOS and Android devices
  • Males and Females enjoying a video call in both landscape and portrait orientation using both iOS and Android devices
  • Males and Females texting in both landscape and portrait orientation using both iOS and Android devices
  • Close-ups of the app in use shown on both iOS and Android devices

Details

Client: Platphorm
Project date: May 2018

Contribution

Director of Photography
Photo Editor
Video Editor

Tools

Canon 1DX II
DJI Ronin S
Canon 16-35mm f2.8 II
Canon 70-200mm f2.8 II
Adobe Premier
Adobe After Effects
Adobe Lightroom
Adobe Photoshop

 

Results

Below are some of the final results from the photo and video shoot.

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Challenges

Our biggest challenge for this project was making sure we were thinking ahead for future projects. We wanted to have a library that we could pick and choose content from for our marketing campaigns moving forward. This meant creating photo and video content for our current projects, but also preparing for future projects. This made us think outside of the box and strategically plan our shots so they could be used in multiple ways for a variety of projects.

 

Conclusion

Overall this project was a great success. We were able to use a lot of our photos for many Facebook and email campaigns, and we were able to create a large variety of Facebook, Instagram, and Snapchat ads using our video footage.